Bringing the world’s fresh fruit together
About 60% of the imported fruit cleared at China’s ports each year arrives first at Jiangnonghui Market. From here it is redistributed to secondary and tertiary wholesale markets across China through fast, efficient channels that keep it as fresh as possible.
The market trades an average of about 2.3 million tonnes of fruit a year, worth about CNY 30 billion, handles 60% of China’s imported-fruit trade, and has ranked among China’s top ten fruit wholesale markets by volume for many consecutive years.
For 20 years the market has kept looking for freshness — gathering fruit that has crossed mountains and oceans, then delivering it safely to households as fast as possible. The secret is demanding standards of market management.
Scale and trading model
- 220,000 m² trading area
- More than 1,000 merchants and 1,087 shops
- 1,200 rotating trading spots; fruit is sold container by container, not from fixed stalls
- Separate zones for Southeast Asian imports, western imports and domestic premium fruit
- A transparent, stable price index updated in real time every day
Operating principles
Service first, integrity first, efficiency first
Guided by these principles, the market has spent 20 years delivering fruit, health and happiness safely to consumers, becoming a leader in China’s imported-fruit trade.
Social responsibility
Guided by Party building, the market takes its corporate responsibilities seriously: it supports China’s rural revitalisation strategy, has made repeated charitable donations and contributes to Guangdong’s high-quality development.
